It can be difficult to know what to post about at first, but don’t overthink it. Share things that you’d share with people in a face-to-face setting, like an interesting article, and why you think it’s interesting.
It takes time to hit your stride, and to build up a following, so take your time to get to know the platform and find your niche.
People want honest opinions, authentic voices and useful information. So aim to share quality insights and fresh perspectives consistently. To develop engagement and build a relationship around your content, start a conversation with your connections by asking a question – ideally something you genuinely want to hear other people’s views on – and respond individually to people who comment.
On Twitter, ‘@’ mention others, use relevant hashtags, and include ‘rich media’ such as photo, videos or graphics to optimise engagement. On LinkedIn, you can post blogs and articles directly on the platform, which is a good way to grow your social media presence. These can be shared outside of your network, and read by people you’re not connected to.
When you get comfortable, start to consider your content mix. You might want to showcase your knowledge through blogs or Twitter threads. Or you might want to share your tips on productivity, your professional expertise, demonstrate your leadership, company achievements and initiatives.